Women of the Vine & Spirits and
present a live webinar
The New Tastemakers: How To Use Sensory Perception To Increase Brand Enjoyment
Join us for a live presentation Tuesday, August 15 at 1:00 PM PST to learn how the latest research on sensory perception can help us design packaging and messaging that create powerful and memorable experiences for consumers, and drive brand loyalty.
Free to attend.
Women of the Vine & Spirits Members will receive additional exclusive materials at time of webinar.
Does your branding give the right flavor cues?
We now know that flavor experience, and therefore brand enjoyment, is influenced by all of our senses – not just our taste buds.
After our presentation, we’ll save some time for Q & A.
We hope you’ll join us. Registration to open soon!
Cynthia Sterling, Principal & Creative Director, Sterling Creativeworks
Cynthia Sterling is the founder and Creative Director of Sterling Creativeworks, a strategy, branding, and packaging design agency dedicated to building standout premium wine, spirits and food brands. As a luxury branding specialist, she helps today’s smartest marketing minds build brands that capture attention, delight consumers & build brand loyalty. She is the author of the book Branding: Distilled, a comprehensive guide to packaging for craft spirits.
Sterling Creativeworks - Gold Corporate Partner,
Women of the Vine & Spirits
Kathy LaTour, Associate Professor of Services Marketing at the School of Hotel Administration, Cornell University
Kathy LaTour is an Associate Professor of Services Marketing at the School of Hotel Admin., Cornell University. She received her Ph.D. in 1997 from the University of Iowa Business School, and was a Research Associate at the Harvard Business School. As a researcher, she is a consumer psychologist with a focus on learning and memory within hedonic consumer products (such as wine and gambling).