Branding Luxury: Creating and Maintaining Appeal for Luxury Brands

Women of the Vine & Spirits and
Sterling Creativeworks
present a live webcast 
Branding Luxury: Creating and Maintaining
Appeal for Luxury Brands

Join us for a live presentation Tuesday, July 11 at 10:00 AM PST about the influence of branding in creating and maintaining an appeal for luxury goods.
 

Free to attend. 
Women of the Vine & Spirits Members will receive additional exclusive materials at time of webinar.

How do you define luxury? And, how do you create a luxury perception for your brand, then maintain that status over time?
 

We’ll explore:

• Can luxury brands have ‘something for everyone?'
• What are the worst moves luxury brands can make that would lower their luxury value?
• Can a non-luxury brand become a luxury brand?

After our presentation, we’ll save some time for Q & A.
 

We hope you’ll join us. Register now to reserve your spot!

Panelists:

Cynthia Sterling, Principal & Creative Director, Sterling Creativeworks

Cynthia Sterling is the founder and Creative Director of Sterling Creativeworks, a strategy, branding, and packaging design agency dedicated to building standout premium wine, spirits and food brands. As a luxury branding specialist, she helps today’s smartest marketing minds build brands that capture attention, delight consumers & build brand loyalty. She is the author of the book Branding: Distilled, a comprehensive guide to packaging for craft spirits.

Sterling Creativeworks - Gold Corporate Partner,
Women of the Vine & Spirits
 

Franck Vigneron, Professor of Marketing, CSU Northridge; President, Comandon House of Cognac

Franck Vigneron, PH.D is a Professor at California State University, Northridge. His research focuses on luxury marketing. Since 1993, he has been one of the pioneers in brand luxury, and is regarded as the world’s most quoted academic on the subject according to Google Scholars with over 2,500 citations in peer-reviewed journals. He is also co-owner and manager of three spirits brands.